I see a lot of comments online about Apple and AT&T promises. I never saw, or heard, the word promise used. Promise denotes contract, and contracts must be bilateral, or they are not a contract. They said they would offer a product for a price, with no long term commitment required to get that price, but also no commitment on how long that might last.
I see AT&T's move as being more like Europe, in that the plans have caps, but overage charges do not gouge the customer. Many power users of 3G average between 10 and 25 GB per month. With Verizon, this would equate to $310 per month for 10 GB, as they cap at 5 GB and charge $.05 per MB on overages. With the new AT&T plan (2GB Cap) the same service will cost $105 per month for 10 GB.
Unlimited plans have been going away with other carriers for some time for anything other than a non-tethering smart phone. I think my iPhone data usage is about 1GB per year, so I will save money on the new plan.
The harsh reality is that nobody broke a promise, they just ended a sweetheart deal way too soon to have gotten any PR value out of it at all. I would assume most folks can do pretty well at a 2GB cap, and can still turn it on and off as they please. Those that need more on a regular basis need to buy now and lock in, as they would likely not be an on and off customer anyway, and if they do want on and off, they will likely save enough in the off cycle to pay for some data overage in the on cycles.
I suspect that iPad will continue to sell like hotcakes in both configurations, and people will realize that after the newness wears off a little bit, their use will be more balanced over many different app and data types, where 2 GB will go a long way in meeting their needs. I have not heard anybody voice concern over 4G coming soon, and being stuck with a 3G device.
We have all gotten very used to getting something for nothing, and even finding ways to get around what makes the free stuff free, like advertising etc. Most of the same folks who complain about the AT&T network, are the first to consume the all you can eat data plan. The age old business model of "You get what you pay for" has not changed. If you want a great network, with everywhere 3G, buy a WiFi iPad and get a MiFi from Verizon. If you want an all you can eat plan, get the Overdrive device from Sprint, especially if you live or travel in their 4G areas, as 4G is unlimited, with 3G metered at 5GB.
Let's all maintain some perspective on this. We did not spend our last working capital on an iPad, and build a business plan that requires unlimited Internet via 3G for life. For those that have built a business plan around leveraging the iPad that requires more than 2GB of data per month via the Internet, or is going to have demonstrative financial impact from any resulting data overage, need to rethink their plan.
-- Post From My EyePad